“…As Lauder, Brown, Dillabough and Halsey (2006) declare, students are now demanding their rights as customers in a labour market which requires advanced credentials, seeing a shift from 'inquisitive' to 'acquisitive' learners. Favourable employment outcomes are vital for higher education providers to attract potential students which significantly fund their operations (Bourner and Millican 2011). Further, sufficient student enrolments are needed to sustain graduates' instrumental role in enhancing organisational effectiveness, national productivity and global competitiveness (Glover, Law and Youngman 2002).…”