“…Student projects presented on university networks are usually parts of teaching and / or grant activities (Kocourek, Jurášková, & Juříková, 2016b), and in this context they also set and solve specific tasks and goals. If media projects are viewed through the optics of product management as a commodity product, the web site or a web portal where a university publishes student projects, are not only a proof of work results and performance of the institution and individual students and teachers, but it is also an important segment of a school product portfolio and an important tool in building its media public image and university brand (Franzen, & Moriarty, 2015).…”