Student Values and Research: Are Millennials Really Changing the Future of Reference and Research?

Abstract

This article provides perspective on the research habits of Millennials, placing them in generational context while questioning whether adherence to generational differences hinders educational pedagogy. An exploratory survey at Pima Community College (PCC) East Campus provides context from which Millennial behaviors, commonly perceived by faculty and in literature, can be scrutinized. The article discusses the preference for experiential learning across generations and the misnomer of the digital native, while discussing the student as information consumer and the consumer behavior behind library use. The significance of customer service and user education to library use is demonstrated. The future of libraries is discussed to include service barriers and the outlook that the Web is enhancing rather than eliminating the need for libraries. KEYWORDS Millennials, generational differences, college students and technology, college students and research, college students and values, future of library service, library customer service, library research [This article originally published in

The transversal of nostalgia from psychology to marketing: what does it portend for future research?

“…However, a third group is emerging, which is poised to reshape the markets. Generation Y, popularly known as Millennials, are individuals born between 1981 and 2000 (Becker, 2012; United Nations, 2010) and are currently one of the most favorable demographic cohorts to target for marketers.…”

Gamificación, estrategia compartida entre universidad, empresa y millennials

“…Son muchos los trabajos que se han ocupado de analizar los rasgos que caracterizan a esta generación. Becker (2012) destaca su carácter exploratorio, flexibilidad, impaciencia, generalmente expectantes a una gratificación inmediata, cortoplacistas, multitarea, orientados a la comunidad y a objetivos, colaboradores y, por supuesto, conectados a la red y competentes digitalmente.…”

“…En concreto, Blackburn et al (2013) indican que los millennials están acostumbrados a realizar simultáneamente varias tareas con el apoyo de la tecnología. Para Becker (2012) los millennials, además, quieren participar y controlar activamente su formación y aunque tienen habilidades tecnológicas básicas no son necesariamente las más apropiadas para el éxito profesional. Gibson y Sodeman (2014) indican que, aunque los millennials manejan las TIC con mucha soltura, tienen dificultades con otro tipo de habilidades como la comunicación oral y escrita, o el razonamiento crítico.…”