2022
DOI: 10.46281/bjmsr.v6i1.1875
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STUDENTS’ ATTITUDE TOWARDS ONLINE SHOPPING & THE POSSIBILITY TO FACILITATE ITS GROWTH: A STUDY IN RAJSHAHI CITY, BANGLADESH

Abstract: Many studies have been conducted on Bangladeshis' online shopping habits, but only some on students' attitudes. With the recent growth of online shopping worldwide and the unexplored potentiality in the country's northern region, this topic is worthy of deeper understanding. The main objective of this study is to have an in-depth knowledge of students' attitudes toward online shopping in Rajshahi city, Bangladesh. This study collected data from 87 randomly selected students from March 2022 to May 2022 from dif… Show more

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“…On the customer side, ICT enabled services to transform their behaviour and afford numerous benefits. Customers benefit through online purchases in which they can save their time and money (Hossain & Alam, 2022). Then, the enormous growth of social media usage and the relevant social media tools paved the way for various business organizations to make their business outreach an effective strategic model (Saleem et al, 2023).…”
Section: Introductionmentioning
confidence: 99%
“…On the customer side, ICT enabled services to transform their behaviour and afford numerous benefits. Customers benefit through online purchases in which they can save their time and money (Hossain & Alam, 2022). Then, the enormous growth of social media usage and the relevant social media tools paved the way for various business organizations to make their business outreach an effective strategic model (Saleem et al, 2023).…”
Section: Introductionmentioning
confidence: 99%