2013
DOI: 10.1177/1077695813506992
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Students’ Expectations and Motivation for Service-Learning in Public Relations

Abstract: This study is based on a survey of public relations students and examines their attitudes, expectations, and motivations for participating in curriculum-infused service-learning projects. Results indicate that prior participation does not influence attitudes or expectations, but motivation to participate in the project was significantly associated with positive attitude and higher expectations. Students' expectations, which include social and professional growth, and psychological and altruistic gratification … Show more

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Cited by 22 publications
(37 citation statements)
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References 35 publications
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“…The findings are somewhat consistent with the findings of Lattimore, et al [20], Liou [23] and Ibrahim [32]. Silverman [33] also reported that students who are involved in public relations campaign course were civic oriented and responsible in community problem and learnt important public relations campaign skills.…”
Section: Findings and Discussionsupporting
confidence: 89%
See 1 more Smart Citation
“…The findings are somewhat consistent with the findings of Lattimore, et al [20], Liou [23] and Ibrahim [32]. Silverman [33] also reported that students who are involved in public relations campaign course were civic oriented and responsible in community problem and learnt important public relations campaign skills.…”
Section: Findings and Discussionsupporting
confidence: 89%
“…Most professionals believe global model of Public Relations education must be embedded in the higher education which will propel efforts toward globalization. To develop comprehensive public relations curricula, multidisciplinary approach was drawn from the experience of journalism, business, psychology, and communication professional [20]. This is integral to modern higher education.…”
Section: Youth Involvement In Community-based Service-learningmentioning
confidence: 99%
“…Others are motivated by an altruistic desire to better their community (Muturi, An, & Mwangi, 2013). A range of 5-10 students applied each semester.…”
Section: The Current Projectmentioning
confidence: 99%
“…In order to examine the research questions against the background of existing literature on PR education (Al-Kandari & Gaither, 2011; Barry, 2005;Bowen, 2010;Hajoš, 2017;Muturi, An, & Mwangi, 2013;René Benecke & Bezuidenhout, 2011;Stacks et al, 1999), this study inquired into Libyan professionals' and senior PR students' perceptions using mixed methods (questionnaire and face-to-face interview). The reason for using these methods was to get a wide range of different responses, to be able to produce generalisable results from students' perceptions (survey), and to provide us with a more accurate interpretation of reality (interview).…”
Section: Methodsmentioning
confidence: 99%