As part of a continuing investigation into the public perception of national and international leaders, the Activity Vector Analysis (AVA) was administered to 176 community college students. Instructions were to check those words which are descriptive of Jimmy Carter and his major opponent, Ronald Reagan. The data yielded two distinct clusters, (1) around AVA Pattern 4529 for Carter, which correlated perfectly with an image observed for him one year prior in the same setting and (2) around AVA Pattern 7616 for Reagan, which correlated .81 with the “administrative pattern” of U.S. self-made company presidents. The correlation between the Carter profile and the Reagan profile was .59, suggesting some overlap in their respective public images. It is the difference between the two candidates, however, which serves as the focus for discussion.