Oceanic phytoplankton populations are actively monitored via satellite measurements coupled with local validation. Increasingly, chlorophyll fluorescence is used for such measurements, both from remote platforms and in-situ. A critical aspect of extracting concentrations from steady-state fluorescence intensity measurements is the ability to quantify the extent of fluorescence quenching in the particular environment of interest. Here, we report a quantitative study of the rate constants for chlorophyll fluorescence quenching by common seawater components: halides, sulphate, calcium, magnesium, and ferric ions, as well as the effect of pH on fluorescence intensity. In general, halide anions and Fe(III) are very effective quenchers of chlorophyll fluorescence, with iodide showing a near diffusion-limited rate constant. Although the most concentrated anion in seawater is chloride, the quenching constant obtained from artificial sea water (1.3 × 10 9 M −1 s −1 ) is higher than that for chloride alone (1.8 × 10 8 M −1 s −1 ), suggesting that simply considering NaCl is inappropriate to model real seawater. Negligible quenching was observed from Ca 2+ , SO 4 2− , or Mg 2+ , and there was no effect of changing pH between pH = 5 and pH = 10. Quenching by ferric ions has an apparent quenching constant of 8 × 10 12 M −1 s −1 , which suggests iron−chlorophyll complex formation.