The ability of a number of prostaglandin F 2␣ (PGF 2␣) . In FP functional studies, travoprost acid (EC 50 ϭ 17.5-37 nM, n ϭ 13), bimatoprost acid (EC 50 ϭ 23.3-49.0 nM, n ϭ 6 -12), unoprostone (EC 50 ϭ 306-1270 nM, n ϭ 4 -8), bimatoprost (EC 50 ϭ 3070-3940 nM, n ϭ 4 -9), and Lumigan (EC 50 ϭ 1470 -3190 nM, n ϭ 5-9) concentration dependently stimulated [Ca 2ϩ ] i mobilization via the rat (A7r5 cells), mouse (3T3 cells), and cloned human ocular FP prostanoid receptors. The rank order of potency of these compounds at the FP receptor of the three species was similar and in good agreement with the determined binding affinities. The agonist effects of these compounds were concentration dependently blocked by the FP receptor-selective antagonist, AL-8810 (11-fluoro-15-epi-15-indanyl-tetranor PGF 2␣ ) (K i ϭ 0.6 -1.3 M). These studies have demonstrated that bimatoprost, unoprostone, and bimatoprost acid possess direct agonist activities at the rat, mouse, and human FP prostanoid receptor and that travoprost acid is the most potent of the synthetic FP prostaglandin analogs tested.