Study Abroad in Support of Higher Education Sustainability: An Application of Service Trade Strategies

Abstract

The objective of this study is to foster the sustainability of the higher education enrollment system in developed countries, where declining student enrollment is eminent, by promoting study abroad programs through utilizing service trade strategy. The methodology used in the current study is based on a co-orientation model adopted from the field of psychology. Using the co-orientation theory, this study investigates perceptual gaps (created from services’ intangibility, convergence, and internationalization) between the service provider (university staff) and the customers (international students) for multiple selection criteria. The survey questionnaires were constructed based on co-orientation survey questionnaires and modified using the selection criteria that were indicated from previous studies. In conclusion, it was found that international students and the university staffs in the sample have very different perceptions on most of the international students’ university selection criterion. As an implication, this study shows the factors which have the most significant difference between the perception of international students and the university staffs and offers appropriate actions to amend such gaps.

Persepsi Dosen dan Mahasiswa terhadap Isu Efektivitas Pembelajaran Daring pada Masa Pandemi COVID-19

“…Pada bidang pendidikan ditemukan penelitian dari Oh & Shin (2020) dan Shaw (2017). Oh & Shin (2020) pada penelitiannya menggunakan teori koorientasi pada bidang pendidikan untuk menyelidiki kesenjangan persepsi antara staf universitas sebagai penyedia layanan dengan mahasiswa internasional sebagai pelanggan dan yang terakhir. Shaw (2017) menggunakan teori koorientasi untuk melihat persepsi mahasiswa dan pengawasnya (supervisor) di tempat magang.…”

“…Tidak adanya kesepakatan pada penelitian ini juga ditemui pada penelitian Febrina (2018) di mana wisatawan asing dan pegawai pemerintah tidak memiliki kesepakatan dalam memersepsi jenama pariwisata Wonderful Indonesia. Juga pada penelitian Shaw (2017) dan Oh & Shin (2020). Hasil penelitian Oh & Shin (2020) menemukan dalam hal status koorientasi, semua hubungan yang dianalisis menunjukkan perbedaan yang signifikan secara statistik.…”

“…Juga pada penelitian Shaw (2017) dan Oh & Shin (2020). Hasil penelitian Oh & Shin (2020) menemukan dalam hal status koorientasi, semua hubungan yang dianalisis menunjukkan perbedaan yang signifikan secara statistik. Oleh karena itu, secara keseluruhan, staf universitas Korea dan mahasiswa internasional memiliki persepsi yang sangat berbeda mengenai faktor kunci yang menentukan pemilihan tujuan studi di luar negeri oleh mahasiswa.…”

How should webcams be used in online learning under COVID‐19: A co‐orientation analysis of teachers' and students' perceptions of student social presence on webcam

“…However, when it comes to the application of the co-orientation model in education, the literature is rather scant (see Oh & Shin, 2020;Shaw, 2017;Yau et al, 2022), which calls for more studies to explore the usefulness of this analytical tool in examining education F I G U R E 2 Co-orientational relationships by agreement and accuracy disagreements. By identifying such perceptual gaps, miscommunications can then be avoided and strategies can, at the same time, be deployed to optimize the use of webcams for online learning in a comfortable manner for both parties.…”

“…However, when it comes to the application of the co‐orientation model in education, the literature is rather scant (see Oh & Shin, 2020; Shaw, 2017; Yau et al, 2022), which calls for more studies to explore the usefulness of this analytical tool in examining education matters including online learning. [Corrections made on 10 November 2022, after first online publication: In this version, in‐text citation for Yau et al (2022) has been added in the preceding sentence and the References section has been updated.]…”