This research paper explores the profound significance of traditional natural colors in the folk arts of Madhya Pradesh, India, as an essential aspect of the region's environmental heritage. The study delves into the historical context, cultural and symbolic attributes of natural dyeing techniques prevalent in Madhya Pradesh's diverse art forms. Combining survey data and interview analysis, the study explores consumer preferences and artisan insights. Natural color preferences indicate a demand for eco-friendly products. Artisans' interviews reveal deep ties to tradition, nature, and community empowerment. The integration of tradition into modern design is recognized positively, indicating a cultural shift. This research underscores the blend of cultural legacy and sustainability, fostering a greener artistic future.