The Pt and Pd based bimetallic catalyst are developed to address the NO x reduction activity. For this, a series of supports containing three different amounts of CeO 2 À MgO (9 : 1, 3 : 1, and 3 : 2) are prepared by the co-precipitation method, followed by impregnation of Pd metal precursors. The physicochemical properties of the catalytic system are investigated using various techniques such as Brunauer-Emmett-Teller (BET), X-ray Diffraction (XRD), X-ray photoelectron spectroscopy, Transmission Electron Microscopy (TEM), Raman spectroscopy, and H 2-TPR. Among all, Pd/CeO 2 À MgO (3 : 1) gave the best NO x reduction activity. Furthermore, the effects of hydrogen concentration (0.2-0.8 vol %) on NO x reduction were tested. It was found that 0.8 vol % of H 2 shows the highest NO x conversion. Subsequently, the successive impregnation of Pt metal over Pd based catalyst enhanced the catalytic properties. The bimetallic PtÀ Pd/ CeO 2 À MgO (3 : 1) catalyst showed an 89 % NO x reduction with about 97 % N 2 selectivity in broad temperature windows (100-300°C).