“…A great deal of research has already been conducted on assessing customer preferences in terms of the exterior design of vehicles (Amasaka, 2006;Amasaka, 2007;Ando et al, 2008;Okabe et al, 2006;Ando et al, 2010;Takebuchi et al, 2010). Research has also been done on aspects of the interior -particularly the visibility, recognizability display technology, and other aspects of vehicle instrumentation -but so far, none has been presented on the subjective impression of instrumentation design (Shibata et al, 2003;Yamamoto et al, 2004;Shimada and Shinomori, 2006).…”