This study presents a novel exploration of the geometric parameters within a 3D re-entrant auxetic lattice structure, specifically focusing on their unique impact energy absorption properties, which were systematically evaluated through drop weight impactor testing. Each lattice configuration was additively manufactured using stereolithography, allowing for precise control over strut thickness (t), re-entrant angle (θ), and the aspect ratio (h/l) of unit cells during both low and high energy impact scenarios. This study found that the overall auxetic behavior is predominantly controlled by the aspect ratio of the cell ribs, while the modulus is governed by rib thickness. A finite element model was subsequently developed to simulate the experimental impact loading conditions and was used to examine a wider range of parameters that were not experimentally tested. The simulated dynamic test results displayed the deformation trends and changes to the Poisson's ratio. Among the studied parameters, experimental results highlighted that a lattice structure with t = 1.6 mm, θ = 65°, and a h/l ratio = 1.8 exhibited the highest specific energy absorption (SEA) under uniaxial impact deformation with 5 Joules of impact energy. Conversely, when employing 20 Joules of impact energy revealed the greatest SEA at t = 1.0 mm, θ = 65°, and an h/l ratio of 2.2. The results demonstrate unique deformation mechanism of auxetic structures under impact loading and the capacity to adapt the 3D re-entrant lattice structure for applications requiring tailored impact energy absorption.