Resonance Raman spectroscopy is one of the most popular molecular spectroscopy methods. Using this technique, carbon-carbon (CC) vibration can be well investigated and give much information on π-conjugated system. The CC vibration has a strong dependence on the π-electron band gap, which is able to be characterized by absorption spectroscopy. Electron-phonon coupling will strongly influence the Raman intensity and shows sensitivity to the surrounding environment. Through electron-phonon coupling, CC vibration can be modulated by the π-electron band gap. In this review, we present our absorption and Raman-scattering observations of all-trans-beta-carotene from different environment such as temperature, pressure, solvents, and phase transition. The relationship between π-electron band gap and CC vibration is studied. With the decreasing of the π-electron energy, the modulation on CC vibration and electron-phonon coupling is enhanced leading to spectral red-shift. This review has significant importance in understanding the resonance Raman scattering, structural properties of polyenes, and the physics behind it. The results are also valuable for the development of fine-quality photoelectric device.