Study of spacecraft hover and translation modes above the lunar surface

Brands affect slogans affect brands? Competitive interference, brand equity and the brand-slogan link

“…Whereas most research has focused on the slogan's ability to prime brand associations, [13][14][15] the present study investigates the untested notion of how the slogan may act as a direct carrier of brand equity. [16][17][18] For the slogan to act as a carrier of brand equity, the brand must first affect the slogan so that the brand's equity 'rubs off' on the brand slogan, and the brand slogan must later be attributed correctly to the brand. In this paper, the authors investigate how brand equity affects evaluation of the brand slogan, and what happens to a brand when it is correctly or incorrectly attributed with the brand slogan.…”

“…Spreading-activation models of memory suggest that strong brands are central nodes in their own associative networks, whereas weak brands tend to be one among several competing nodes. 85,86 All pathways pass through the central node, which affects interpretations of related information.…”

“…As the number of pathways increases in a consumer's memory, the strength of each path, including the path to the brand, is reduced. 82,83 This means that the spreading activation of a slogan may soring brand and respondents who could not. Thus, the study used the natural variance that the respondents bring to the advertisement exposure setting.…”

Minimum fuel closed-loop translation

“…Hence, despite its obvious inefficiency with respect to fuel, this concept has been analyzed previously 2 . 6 and will be treated in this paper as well. However, only the analytically more interesting single-engine case will be discussed in detail.f LUNAR SURFACE Fig.…”

“…Leitmann 1 has considered maneuvers between prescribed velocities and has shown that for both minimum fuel and minimum time operation, the thrust is maximum and constant in direction. Sivo et al, 2 Keller, 6 and Cheng and Conrad 3 have considered minimum fuel rectilinear maneuvers between prescribed positions and zero velocities. In the latter case it was shown for the case of bounded thrust acceleration that the problem reduces to the form of the classical brachistochrone, with the acceleration constraint appearing as a limit on the slope.…”