To comprehensively understand the effectiveness of external factors on flow characteristics and realize particle flow distribution evenly in bulk layers is an essential prerequisite for improving the performance of heat transfer in vertical sinter cooling beds (VSCBs). The numerical discrete element method (DEM) was applied to investigate external geometric and operational factors, such as the aspect ratio, geometry factor, half hopper angle, normalized outlet scale, and discharge velocity. Using the Taguchi method, a statistical analysis of the effect of design factors on response was performed. In this study, we focused more on external factors than granular properties, be remodelling the external factors was more useful and reliable for actual production in industries. The results showed that the most important factor was the aspect ratio, followed by the geometry factor, normalized outlet scale, half hopper angle, and discharge velocity for the dimensionless height of mass flow. In terms of the Froude number, the most influential factor was the normalized outlet scale with a contribution ratio of 33.81%, followed by the aspect ratio (22.86%), geometry factor (17.73%), discharge velocity (17.73%), and half hopper angle (11.83%).