Abstract:To meet consumer requirement, the cultural and creative products underscore the route of developing personality products in a bid to satisfy unconventional and independent psychological demand of consumers. The purpose of this study is to explore correlation of consumer personality traits in selecting products or preference for products. Professional Dynamitic Program (PDP) personality traits testing has been used, and as for products three levels of emotional design proposed by Norman (2004) is adopted: Visce… Show more
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