Study on Brand Building of Grape Industry in Ningxia

Abstract

Abstract. Ningxia Helan mountain grape industry to its long industry development history, vast land resources, adequate human capital security, and grape industry gathering area for core platform for the development of the industry and create a world quality grape industry corridor as a starting point, through the industrial agglomeration, integration of resources "as the core strategy, vigorously develop the grape industry and its related culture and tourism economy,

Regional Competitiveness and Future Perspectives of Wine Production in China

“…Many local governments intend to develop the wine tourism to support the local wine industries and to attract investment. The Ningxia Government issued a plan to develop the -Helan Mountain Grape Culture Corridor‖ in 2011 (Song, 2016). By 2020, there will be a total number of 1 million acres of vineyards, one wine culture development center, three wine cities, 10 wine towns and more than 100 wineries (Chateaus) which will make this area an excellent wine and tourism region.…”