Study on Brand Extension Evaluation of Consumer Preference and Brand Concept : Focused on Similarity

lim, Chae Suk

doi:10.5762/kais.2015.16.2.1054

Journal of the Korea Academia-Industrial cooperation Society

2015

DOI: 10.5762/kais.2015.16.2.1054

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Study on Brand Extension Evaluation of Consumer Preference and Brand Concept : Focused on Similarity

Chae Suk lim¹

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Study on Brand Extension Evaluation of Consumer Preference and Brand Concept : Focused on Similarity

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