Study on Chinese Tourism Web Sites' Distribution and Online Marketing Effects

Cheng, Sheue-yann; Zhang, Jie; Fox, Dorothy; Xu, Feifei

doi:10.1080/19388160.2010.527575

Cited by 5 publications

(2 citation statements)

References 23 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…However, despite to the vigorous development of mobile information technology practices, there is not sufficient academic attention in the field regarding the new advances in mobile information technology which are represented by new media [9]. Most of the existing research has focused on topics such as the development level and spatial distribution of the official websites of tourist attractions or tourism enterprises based on non-mobile terminals, involving search ranking [10], functional evaluation [11,12], quality or utility assessment [13], spatial distribution characteristics [14,15] and other aspects. Relevant research objects cover the official tourism-related websites, such as attractions [16], enterprises (such as hotels) [17], social platforms and e-commerce websites, public service websites [18] and tourist attractions websites [19].…”

Section: Introductionmentioning

confidence: 99%

Indicator System and Construction Level of Online Service Functions on New Media Platforms of Tourist Attractions: A Case Study of Yangzhou City, China

Liu

2023

Sustainability

View full text Add to dashboard Cite

Along with the rapid development of the mobile Internet, new media platforms are an important medium to assist tourist attractions in reaching tourists with their tourism services. This study takes the tourist attractions in Yangzhou, a famous historical and cultural city in China, as the research cases. First, a classification system for the online service functions on new media platforms (NMPOSF) of tourist attractions is proposed. Then, an indicator system for evaluating the construction level of NMPOSFs is constructed using the hierarchical analysis method. Finally, the construction level of NMPOSFs for 57 A-grade tourist attractions in Yangzhou City of China is evaluated and analyzed based on the indicator system. The main conclusions are as follows: (1) There are four first-level functional indicators of NMPOSFs for tourist attractions: information push, local service, electronic business and interactive consultation, as well as 24 second-level functional indicators; (2) There are significant differences in the construction level of NMPOSFs among new media platforms. Currently, Amap has advantages in the number of tourist attractions, the number of service functions and comprehensive scores; (3) The construction level of different types of NMPOSFs also differs. The type of highest construction level is interactive consultation, and the type of lowest construction level is local service; (4) There is still a great deal of room for the NMPOSFs for tourism attractions of A-grade or above to be improved in Yangzhou City, and Slender West Lake currently has the highest NMPOSF construction level. This study provides an empirical basis for the functional construction and service enhancement of new media platforms for tourist attractions in the mobile Internet era.

show abstract

Section: Introductionmentioning

confidence: 99%

Indicator System and Construction Level of Online Service Functions on New Media Platforms of Tourist Attractions: A Case Study of Yangzhou City, China

Liu

2023

Sustainability

View full text Add to dashboard Cite

show abstract

“…Cheng, Zhang, Fox, and Xu (2010) analyzed the distribution of Chinese tourism websites (CTWs) and their online marketing effects. The findings implied the number of tourists had a strong statistical correlation with the number of CTWs.…”

mentioning

confidence: 99%

Travel Review Websites as Information Resources Perceived by Consumers

Sezgin

2013

Journal of China Tourism Research

View full text Add to dashboard Cite

Travel Review Websites as Information ResourcesPerceived by Consumers 以旅游评价网站作为信息资源的消费者感知研究 ERKAN SEZGINWhen it comes to tourism, consumer-oriented marketing lies parallel to other businesses. Apart from the old-fashioned and sometimes manipulative methods, such as travel agents' suggestions, the new savvy tourists opt to conduct their travel plans online with good reasons. Indeed, tourism and tourism products show highly intangible characteristics. Travel review websites (TRWs) are one of the most popular sources to overcome the characteristic of intangibility of the tourism industry. This study investigates the role of TRWs on purchase decision and their manipulating power on purchase behavior perceived by two independent sample groups-academicians and tourists. The results reveal that there are significant differences between the two groups' perceptions when the objectiveness and consistency of TRWs and factors of TRWs as resources and as manipulators are considered.

show abstract

Marketing for New Tourism Perceived by East Asian E-Consumers

Sezgin

Aktaş

2016

E-Consumers in the Era of New Tourism

View full text Add to dashboard Cite

Study on Chinese Tourism Web Sites' Distribution and Online Marketing Effects

Cited by 5 publications

References 23 publications

Indicator System and Construction Level of Online Service Functions on New Media Platforms of Tourist Attractions: A Case Study of Yangzhou City, China

Indicator System and Construction Level of Online Service Functions on New Media Platforms of Tourist Attractions: A Case Study of Yangzhou City, China

Travel Review Websites as Information Resources Perceived by Consumers

Marketing for New Tourism Perceived by East Asian E-Consumers

Contact Info

Product

Resources

About