“…Prior research in the airline industry suggests that IoT-based CRM enhances the real-time data monitoring, collaborative, and data analytics capabilities of airlines (Keivanpour and Kadi, 2019;Pillai and Devrakhyani, 2020); sharpen network linkages with other airline companies (Bingemer, 2018) and airports (Zhang, 2020;Ushakov et al, 2022); reduces inventory cost (Keivanpour and Kadi, 2019); produces accurate traffic projections (Zhang and Yue, 2019), improves fleet availability and the availability of services (Keivanpour and Kadi, 2019). Such IoT-based CRM features allow airlines to provide customized services (He, 2020;Tang and Zhang, 2022) at a reasonable cost (Hammoud et al, 2018) and enhance customers' experience (Bingemer, 2018;Sharma et al, 2021;Ordóñez et al, 2020). These IoT-based CRM features could potentially allow airlines to improve customer satisfaction and loyalty; however, there is a dearth of research in the airline industry that could make this case.…”