2014
DOI: 10.18775/ijmsba.1849-5664-5419.2014.22.1003
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Study on Optimum Peripheral Business Model in Pengerang, Johor

Abstract: The study discloses potential numbers of business models that could be instigated by the Pengerang people who keen to venture as peripheral traders. Secondary sources of data have been used due to the limitation and obstacles in collecting primary data. This paper indicates the optimum peripheral business model that can be potentially executed.

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“…The resort consisted of hotels, chalets, as well as recreational and sporting facilities, including an international standard golf course. The resort planned to attract visitors from Johor Bahru and Singapore (Ngah & Saad, 2015;Ngah, 2015;Zahid & Nasir, 2016). Following that, the KEJORA (Johor Tenggara Development Authority) headquarters and an additional 100 units of KEJORA staff housing were developed in 1989 (Ngah & Saad, 2015).…”
Section: Introductionmentioning
confidence: 99%
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“…The resort consisted of hotels, chalets, as well as recreational and sporting facilities, including an international standard golf course. The resort planned to attract visitors from Johor Bahru and Singapore (Ngah & Saad, 2015;Ngah, 2015;Zahid & Nasir, 2016). Following that, the KEJORA (Johor Tenggara Development Authority) headquarters and an additional 100 units of KEJORA staff housing were developed in 1989 (Ngah & Saad, 2015).…”
Section: Introductionmentioning
confidence: 99%
“…The development of the educational institutions in the region strengthened the economic base of the town and accelerated the growth of its population (Ngah & Saad, 2015). The growth of population led to the growth of businesses, including the retail, restaurant, computer, food stall, stationary, telecommunication, and workshops (Ngah & Saad, 2015;Zahid & Nasir, 2016).…”
Section: Introductionmentioning
confidence: 99%
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