This paper introduces and develops an efficient method for measuring power factor (PF) and its nature under nonlinear load current situations. The method is based on generating a pulse width modulated signal whose width correlates to the value of PF. This signal can then be employed as a feedback signal for controlling PF related power quantities in a system. This method has the advantages of its simple implementation, less computational complexity, and its allowable error of less than 4[%], which is justified by the computer simulation results.