“…One of the key sources of long-term competitiveness of an organisation in a modern dynamic society is knowledge potential or the ability to continuously create new knowledge required for performance (Morkvėnas, 2010). Knowledge creation is the main stimulus in an organisation (Nonaka &Takeuchi, 1995), while a long-term competitive advantage and profi tability come from the knowledge used by an organisation (Desauza, 2003;Huang, Ye, & Gao, 2012). Many researchers (Wu & Choi, 2004;Khan, 2009;Ketchen & Hult, 2011;Fombelle, Jarvis, Ward, & Ostrom, 2011;Cho, Shaw, & Kwon, 2013) talk about benefi ts of knowledge synergy, but only a few decide to model and calculate it.…”