2012
DOI: 10.12940/jfb.2012.16.4.001
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Study on the Clothing Selection Criteria and Purchasing Satisfaction according to the Outdoor Wear Benefit

Abstract: This study made an analysis on the relation and influence between outdoor wear benefit, clothing selection criteria and purchasing satisfaction. Survey was conducted targeting 20s-30s males and females who have experience of purchasing outdoor wear and 335 sheets of questionnaire were used for final analysis. And statistics package SPSS16.0 was used for analysis of collected materials.A group seeking the trendy brand turned out to give considerable thought to the brand and trend and purchase less than 100,000w… Show more

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Cited by 13 publications
(2 citation statements)
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“…In addition, research has been carried out to develop the materials meeting the expectations such as optimal skin temperature, comfort during activity, appearance and color harmony, and aesthetics (Park, Park, Lee & Ra, 2001). Among the outdoor recreationists the keyword for the outdoor wear is "functional" (Je, 2012). The outdoor wear should satisfy the users in the harsh conditions in the nature or the natural environments.…”
Section: Figure 6 Contemporary Camping Materialsmentioning
confidence: 99%
“…In addition, research has been carried out to develop the materials meeting the expectations such as optimal skin temperature, comfort during activity, appearance and color harmony, and aesthetics (Park, Park, Lee & Ra, 2001). Among the outdoor recreationists the keyword for the outdoor wear is "functional" (Je, 2012). The outdoor wear should satisfy the users in the harsh conditions in the nature or the natural environments.…”
Section: Figure 6 Contemporary Camping Materialsmentioning
confidence: 99%
“…Therefore, manufacturers should turn to products equipped with highly functional features and setting up proper marketing strategy enough to satisfy consumers' needs is more important than anything (Je, 2012 …”
mentioning
confidence: 99%