Study on the Structural Relationship of the Screen Golf Customer’s Perceived Quality, Image, Relationship Orientation, Customer Satisfaction and Relationship Performance

Purpose The purpose of this study was to verify the importance and satisfaction of service quality of visitors to screen baseball using the Importance-Performance Analysis. Methods Selected visitors who participated in screen baseball using convenience sampling of non-probability sample method from January 26 to May 27, 2017, and conducted a questionnaire survey to a total of 213 data were used in this study except 17 data which were untrustworthy responses or non-responses. SPSS 21.0 statistical program were used to exploratory factor analysis, reliability analysis, frequency analysis and IPA. Results The results were as follows. first of all,Ⅰquadrant derives 7 items including modernized facilities and equipments. Next, Ⅱ quadrant, there are 5 credibility of the program and continuous service provision. Also, in the quadrant Ⅲ, the service promised to the customer and the interest and effort of the staff in case of trouble were confirmed.. In the quadrant IV, four items were analyzed such as the interest in the members and the matching of the members' use time. In the analysis of Slack's(1994) diagonal model, twelve kinds of improvements such as costumes, appearance, internal facilities and services promised to customers were derived. In addition, there are 5 appropriately provided properties such as modern facilities and equipment, and facilities suitable for enjoying baseball. Finally, in the attributes that are provided in excess, four attributes are indicated, attention to members and matching of members' use time. Conclusion Based on the results of this study, it is meaningful to be a marketing and management practice data for operating the screen baseball.

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Structural Relationships among Perceived Sporting Event Quality, Image, Trust, Satisfaction, and Loyalty of Small-scale Golf Tournament Participants : A Case of Korea Family Golf Challenge

Min¹,

Woo²

2023

Korean J Sport Sci

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PURPOSE Sporting events constitute attractive platforms for providing participants with unique experiences. This study was aimed at investigating the structural relationships among perceived sporting event quality, image, trust, satisfaction, and loyalty of small-scale golf tournament participants.METHODS The questionnaire was structured in five dimensions: sporting event quality (4 sub-dimensions and 13 items), image (3 items), trust (3 items), satisfaction (3 items), and loyalty (4 items). A total of 217 amateur golfers from four Ecolian public golf clubs (Gwangsan, Jechon, Jeoungsun, and Younggwang) during the golf tournament participated in this study. Factor, reliability, validity, and structural equation model analyses were performed utilizing SPSS 24.0 and AMOS 24.0.RESULTS This study indicated that sporting event quality in a small-scale sporting event was the crucial factor of image, trust, and satisfaction, which, in turn, significantly impacted loyalty.CONCLUSIONS The results of this study contribute to theoretical understandings of sporting event quality factors that predict sport consumers’ image, trust, and satisfaction in the context of sports and leisure. Additionally, this study offers practical suggestions for administrators who develop marketing strategies for small-scale sporting events.

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Study on the Structural Relationship of the Screen Golf Customer’s Perceived Quality, Image, Relationship Orientation, Customer Satisfaction and Relationship Performance

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A Study on Customer Experience and Service Improvement of Screen Golf Club by Utilizing Critical Incidents Technique

A Study on Customer Experience and Service Improvement of Screen Golf Club by Utilizing Critical Incidents Technique

Analysis of the importance-satisfaction analysis of service quality perceived by users at the screen baseball

Structural Relationships among Perceived Sporting Event Quality, Image, Trust, Satisfaction, and Loyalty of Small-scale Golf Tournament Participants : A Case of Korea Family Golf Challenge

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