“…Therefore, by regarding the semantic aspects of storytelling, the meaning affixed to the concepts available to tell stories and make sense within the organization (Fairclough, 1992; Van Dijk, 1995), we are able to contribute to the current discussion on the role of dominant stories in the interplay between organizational stability and change (Brown, 2006; Dawson and Buchanan, 2005; Gabriel, 2008; Geiger and Antonacopoulou, 2009; Murgia and Poggio, 2009). Furthermore, a semantic approach also allows us to advance our understanding of the label-making aspect of authoritative sense-making, and therefore the role of storytelling in restricting and enabling the sensemaking process (Brown, 2004; Jordan and Mitterhofer, 2010; Pye, 2002). Thus, the aim of this article is to explore the role of semantics when storytelling acts as a source of organizational inertia.…”