“…Growing competition between news agencies has contributed to the evolution of a new trend that has been designated as market‐driven journalism (McManus, ), consumer and supplier relationship (Tai & Chang, ), and commercial journalism (McChesney, ). Despite this bi‐directionality, the role of news media in shaping the public perception of social issues remains well documented (Baum & Potter, ; Bloch‐Elkon, ; Bratton & Mattes, ; Hodgetts, Bolam, & Stephens, ; Nisbet & Myers, ). Society draws upon the communicative acts of newspapers and through its subsequent elaboration in the public sphere, representations–for example, those of poverty–are born, maintained, developed and changed.…”