“…From this perspective, online community can serve as, for instance, an instrument of knowledge-sharing in organization (Hara & Hew, 2006) or a platform that enables collaborative work on assignments (Goggins et al, 2007). Studies from organizational viewpoint include various topics and community functions, such as knowledge-sharing, professional development, organizational management, rewarding, and moderation (Cook et al, 2009;Gray, 2004;Liao et al, 2012;Matzat & Rooks, 2014;Sing & Khine, 2006). The fifth research type views online community participation from business perspective.…”