Integrating business capabilities into software development projects is still a major challenge for organizations. New ways of working are appearing in response to react to novel market places. Hence, there are more and more business managers with good IT knowledge; thus, software developers need to understand business processes. Hence, the relationship between software development, operations, and business strategy needs to be enhanced. For collecting customer perspectives in IT projects, new approaches like DevOps and BizDevOps are being used. The customer view can be integrated within software development teams through the planning processes. Our findings show that continuous innovation mechanisms are connected with the planning of customer requirements. We present planning scalability, security, and quality as rich descriptions of continuous innovation. Furthermore, we present core categories of how the customer perspectives can be integrated within a DevOps team and insights on how planning areas influence the continuous innovation mechanisms. 8]. This integration could be achieved through planning processes. Continuous planning is an important topic in recent publications [9]. In the past, planning was often combined in annual financial cycles in traditional software development projects