Subjective and objective dimensions of spatial legibility

Köseoğlu, Emine; Önder, Deniz Erinsel

doi:10.1016/j.sbspro.2011.10.231

Cited by 48 publications

(48 citation statements)

References 10 publications

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“…By application of an environmental psychology approach in marketing, the authors aspire to provide a new direction in resolving the conceptualisation and operationalisation of visual servicescape aesthetics. Levy and Czepiel's (1974) and Kotler's (1974) works are among the first to mention aesthetics in marketing. Considering the breadth of visual aesthetic studies in marketing, one way to analyse the investigations thus far could be by categorising products into physical goods and services, as proposed by Lovelock and Gummesson (2004).…”

Section: Introductionmentioning

confidence: 99%

Conceptualising visual servicescape aesthetics: An application of environmental psychology

Kumar¹,

Purani²,

Sahadev³

2013

Mark. Rev.

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Often a consumer's perception of various visual stimuli in a servicescape is subjective and holistic in nature, which can be best captured through subjective dimensions rather than objective dimensions such as colour, form, etc., of individual objects that form a servicescape. Based on a comprehensive review of aesthetics studies in marketing, servicescapes and environmental psychology, this paper identifies a critical gap in marketing literature -that of the understanding of visual servicescape aesthetics from a consumer's point of view. This paper explores the role of aesthetics in services marketing and proposes a set of subjective dimensions for appraising visual aesthetics of servicescapes, based on guiding theories from environmental psychology. Research to date looking at visual aesthetics in servicescapes is limited to objective aspects of visual stimuli; this paper identifies seven subjective indicators which emerged from an extensive review of literature in environmental psychology, and proposes their relationships to affect, cognition, preference and behavioural outcomes. The findings of this paper may help managers in evaluating visual designs of servicescape alternatives and choosing servicescapes to have a desired aesthetic response from consumers, leading to better preference.

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Section: Introductionmentioning

confidence: 99%

Conceptualising visual servicescape aesthetics: An application of environmental psychology

Kumar¹,

Purani²,

Sahadev³

2013

Mark. Rev.

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“…As a result of this study, primarily, the urban elements constituting the legibility of Eskişehir city center were determined through the cognitive maps of the university students, who had newly arrived in the city and had been experiencing it for a short period. As the cognitive maps were examined, it was noticed that the two-dimensional complexity of the city and the three-dimensional landmarks were depicted, as mentioned in the study of Köseoğlu and Onder in 2011 [12], in transferring the spatial information encompassed in the memory of the individuals. Furthermore, the spatial relation established by the individual with the city becomes an important input for legibility.…”

Section: Resultsmentioning

confidence: 96%

“…However, it is not possible to measure legibility through these concepts. Köseoğlu (2011) defined two variables in establishing the definition of legibility. One of these variables is the degree of complexity of spatial construct, which is utilized to convey the two-dimensional knowledge of the space [12].…”

Section: Introductionmentioning

confidence: 99%

“…Köseoğlu (2011) defined two variables in establishing the definition of legibility. One of these variables is the degree of complexity of spatial construct, which is utilized to convey the two-dimensional knowledge of the space [12]. The other variable is the discernibility of the symbolic elements/landmarks that enables us to develop the knowledge of three-dimensionality.…”

Section: Introductionmentioning

confidence: 99%

“…The other variable is the discernibility of the symbolic elements/landmarks that enables us to develop the knowledge of three-dimensionality. Furthermore, the abovementioned two variables are the primary elements of the spatial information used during wayfinding [12]. In this study, the students, who are trained in the school of architecture, were requested to describe the city center of Eskişehir, the city that they started living in a few years ago, by using three-dimensional images over two-dimensional draft plans in order to create a cognitive map.…”

Section: Introductionmentioning

confidence: 99%

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Studies on Reading the Urban Centre via Cognitive Maps: The Example of Eskişehir, Turkey

Öztürk¹

2017

WIT Transactions on Ecology and the Environment

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Cities are open spaces where people exist together, socialize and perform the actions of encountering and meeting others. Urbanites carry out their socio-cultural life through their activities in exterior space within the construct of the urban physical environment. Social structuring emerges in open public spaces, in which the relationship between the individual and society is reinforced by the physical environment. Nevertheless, today, the rapid growth of the uncontrolled urban development in a complex pattern increasingly renders it difficult for the urbanite to detect and easily scrutinize exterior spaces in the city. The environmental image acquired by the individual gives them the feeling of being emotionally secure when bearing this image in mind. The elevated qualities of legibility and wayfinding in the cities are of the most important "urban design principles". Urban legibility means that an environment is discernable and is perceivable within continuity. The more rapid a city can create an image in mind, the more legible it becomes. In this study, the city of Eskişehir, which is located in the northwestern part of Turkey and has a history that dates back to Phrygian civilization, is scrutinized. Apart from being an industrial and commercial city, Eskişehir has been a university city since the 1950s. Currently, university students comprise 10% of the urban population. In this study, reading the city was carried out via the cognitive map of the university students who experience the city for a while.

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Navigating the urban space: Assessment of residents’ experience and satisfaction with the legibility of Ibadan municipality, Nigeria

Olowoporoku

Daramola

Odeyemi

et al. 2020

Environmental Quality Mgmt

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Using urban legibility elements, this paper examined residents’ experience and satisfaction with navigation in Ibadan metropolis. This was with a view to suggesting policy response to enhance the livability and sustainability of the city and others with similar background. Five local government areas make up Ibadan municipality and comprise three residential areas (core, transition, and suburban). One ward was randomly selected in each residential zone of the city. A total of 14,269 residential buildings were identified in the selected areas. Using systematic sampling, every 50th building in each of the wards was selected for questionnaire administration culminating into 285 household heads. The study established that variation existed in the availability of urban legibility elements in different residential districts in the city. Also, residents experience varying difficulties with giving/receiving description in the city. Furthermore, variation existed in the effectiveness and satisfaction residents derived from the use of available urban legibility elements. It established that residents’ experience of urban legibility in the study area is determined by age, monthly income, number of years spent in the city, and educational attainment. The study recommended the integration of urban legibility elements in the preparation and implementation of layouts in order to aid navigation and delivery of urban services.

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Subjective and objective dimensions of spatial legibility

Cited by 48 publications

References 10 publications

Conceptualising visual servicescape aesthetics: An application of environmental psychology

Conceptualising visual servicescape aesthetics: An application of environmental psychology

Studies on Reading the Urban Centre via Cognitive Maps: The Example of Eskişehir, Turkey

Navigating the urban space: Assessment of residents’ experience and satisfaction with the legibility of Ibadan municipality, Nigeria

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