Our research group has been working on attractiveness prediction, reasoning, and even enhancement for multimedia content, which we call "attractiveness computing." Attractiveness includes impressiveness, instagrammability, memorability, clickability, and so on. Analyzing such attractiveness was usually done by experienced professionals but we have experimentally revealed that artificial intelligence (AI) based on big multimedia data can imitate or reproduce professionals' skills in some cases. In this paper, we introduce some of the representative works and possible real-life applications of our attractiveness computing for image media.