Subjective Health Literacy and Older Adults' Assessment of Direct-to-Consumer Prescription Drug Ads

An, Soontae; Muturi, Nancy

doi:10.1080/10810730.2011.604387

Cited by 14 publications

(13 citation statements)

References 27 publications

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“…Young and Cline () suggest that health literacy is a prerequisite for consumers to comprehend the medical content of ads. Further, An and Muturi () examined the role of subjective health literary in accounting for consumer response to DTCA. The study revealed that those with low subjective health literacy tended to evaluate negatively the effectiveness of DTCA in delivering key medical information, which implies that low ability would be a barrier to consumer processing of risk information even when motivation is reasonably high.…”

Section: Theoretical Frameworkmentioning

confidence: 99%

Consumers' Optimism Bias and Responses to Risk Disclosures in Direct‐to‐Consumer (DTC) Prescription Drug Advertising: The Moderating Role of Subjective Health Literacy

Ahn¹,

Park²,

Haley³

2014

Journal of Consumer Affairs

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Despite a substantial body of research in direct‐to‐consumer advertising (DTCA) for prescription drugs, what is missing from the existing discussion on the risk disclosure in DTCA is a focus on the roles of individual motivation and ability to process risk information. Guided by the Elaboration Likelihood Model (ELM) and the Motivation‐Ability‐Opportunity framework, the current study examines the roles of the consumer's optimism bias and subjective health literacy in responding to the risk disclosure in DTCA. By analyzing survey data (N = 404), the study reveals that: (1) consumers who show a tendency to believe that they are at less risk of experiencing adverse reactions to prescription drugs than their peers are less likely to pay attention to the risk disclosure or intend to seek further information about the health risks of drugs, (2) the relationship between optimism bias and information‐seeking intentions is stronger for consumers with high subjective health literacy than for those with low health literacy. Implications and recommendations are provided.

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Section: Theoretical Frameworkmentioning

confidence: 99%

Consumers' Optimism Bias and Responses to Risk Disclosures in Direct‐to‐Consumer (DTC) Prescription Drug Advertising: The Moderating Role of Subjective Health Literacy

Ahn¹,

Park²,

Haley³

2014

Journal of Consumer Affairs

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“…Nevertheless, even if a lag in the ability to measure exists, there remain other challenges. These include the potential for screening tools and health literacy measurements to cause harm through stigma, embarrassment, or shame of the individual when used in research or clinical care, which may lead to poorer rather than better health outcomes (Paasche-Orlow and Wolf , 2008An and Muturi 2011;Lee, Gazmararian, and Arozullah 2006).…”

Section: Measuring Health Literacymentioning

confidence: 99%

“…The researcher's aim was to examine other factors unrelated to educational levels of older adults which may influence health literacy. It was found that subjective health literacy among individuals was the strongest factor to predict an older adult's assessment of information in DTC ads, when education levels are excluded (An and Muturi 2011).…”

Section: Pilot Studiesmentioning

confidence: 99%

“…These participants were from nursing homes or who were church goers and had a college degree or higher (An and Muturi 2011). The researcher's aim was to examine other factors unrelated to educational levels of older adults which may influence health literacy.…”

Section: Pilot Studiesmentioning

confidence: 99%

“…Regarding the REALM, TOFHLA, and the s-TOFHLA, each test focuses on reading comprehension or correctly reading words (An and Muturi 2011). These well-recognized measures are used in many studies to determine and define individual's "abilities in reading, writing, speaking, listening, and math skills; cultural and conceptual knowledge components; and comprehension of health terms, using actual materials patients might encounter in a health care setting" (An and Muturi 2011, 245).…”

Section: Measuring Health Literacymentioning

confidence: 99%

See 2 more Smart Citations

Current Programs and Future Needs in Health Literacy for Older People: A Literature Review

Lê

Terry

Woodroffe

2013

Journal of Consumer Health On the Internet

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Inadequate health literacy occurs more amongst older adults and can result in difficulties synthesising information and communicating with health professionals, increased emergency visits and hospitalizations, poor uptake of preventative interventions, increased mortality, and ultimately greater health care costs. A literature review was conducted that identified 12 articles that discussed and examined health literacy interventions among older adults. It revealed few papers exist which highlight programs that examine health literacy outcomes for older adults. The review identified evidence-based best-practice models of health literacy interventions need to be further developed to meet the health literacy needs of aging population.

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This should help with that: A behavioral investigation into self‐derivation of knowledge about prescription medications

Dugan

Bauer

2022

Applied Cognitive Psychology

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Self‐derivation of new factual knowledge is crucial for building a knowledge base. In three experiments, we investigated self‐derivation about prescription medications. In Experiment 1, adults self‐derived new knowledge across textual materials on 40% of trials. Participants in Experiment 2 performed similarly (42%), even when half the information was presented in videos. It was crucial that participants received both learning episodes to successfully self‐derive: control condition participants received half the necessary information and performed significantly lower. When a delay was imposed between related facts in Experiment 3, participants self‐derived on only 33% of trials and performance did not differ from the control condition. The present research expanded our understanding of adults' learning and self‐derivation across media about medications. It revealed room for improvement in adults' learning and self‐derivation about health information. This work suggests the need to identify factors that alter performance, including better understanding of the properties of information sources.

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Subjective Health Literacy and Older Adults' Assessment of Direct-to-Consumer Prescription Drug Ads

Cited by 14 publications

References 27 publications

Consumers' Optimism Bias and Responses to Risk Disclosures in Direct‐to‐Consumer (DTC) Prescription Drug Advertising: The Moderating Role of Subjective Health Literacy

Consumers' Optimism Bias and Responses to Risk Disclosures in Direct‐to‐Consumer (DTC) Prescription Drug Advertising: The Moderating Role of Subjective Health Literacy

Current Programs and Future Needs in Health Literacy for Older People: A Literature Review

This should help with that: A behavioral investigation into self‐derivation of knowledge about prescription medications

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