Subjective norms, attitudes, and intentions of AR technology use in tourism experience: the moderating effect of millennials

Zhuang, Xiaoping; Hou, Xiaonan; Feng, Zhijun; Lin, Zhongxuan; Li, Jun

doi:10.1080/02614367.2020.1843692

Cited by 49 publications

(26 citation statements)

References 31 publications

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“…Second, AR offers a novel and fantastic on-site experience ( Barhorst et al, 2021 ). The application of AR creates augmented stores ( Bonetti et al, 2019 ), restaurants ( Heller et al, 2019a ; Batat, 2021 ), museums ( tom Dieck et al, 2016 ; He et al, 2018 ; Zhuang et al, 2021 ), and art galleries ( tom Dieck et al, 2018b ; Tussyadiah et al, 2018 ). Retail giants, such as Lowes ( Chalimov, 2021 ) and Machine-A ( Chitrakorn, 2021 ), engage consumers and offer interaction by incorporating AR-supported features into their mobile apps and serving consumers in innovative ways.…”

Section: Augmented Reality and Augmented Reality Marketingmentioning

confidence: 99%

“…Moreover, tourists’ motivations to adopt AR, such as hedonic motivation, utilitarian motivation, and self-presentation motivation, have significant positive effects on their attitudes toward AR tourism applications ( Shin and Jeong, 2021 ). In addition, tourists’ attitudes toward ( Shin and Jeong, 2021 ; Zhuang et al, 2021 ) and subjective norms of ( Zhuang et al, 2021 ) AR technology positively impact their intention to use it.…”

Section: Thematic Analysismentioning

confidence: 99%

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Augmented Reality Marketing: A Systematic Literature Review and an Agenda for Future Inquiry

Wang

2022

Front. Psychol.

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Augmented reality (AR) is a potentially disruptive technology that enriches the consumer experience and transforms marketing. With the surging popularity of AR in marketing practice, academic efforts to investigate its effects on consumer experience, response, and behavior have increased significantly. To obtain an integrated and comprehensive view of the front-line in AR marketing research and identify the gaps for future research, we analyze the existing AR marketing literature through a systematic literature review. Using 99 journal articles selected from the Web of Science core collections, this research sheds light on the general characteristics such as publication year, publication outlet, research design, and research method. Moreover, this research also gains insight into the AR marketing relevant factors such as application area, application context, AR type, and theoretical lenses. The findings of the analyses reveal the state-of-the-art of scholarly publications on AR marketing research. First, the number of journal articles on AR marketing increased rapidly in the past few years, and the journals that published articles on AR marketing cover a wide range of disciplines. Second, the empirical studies in most literature adopted the quantitative research design and used survey or experiment methods. Third, the studies in more than half of the journal articles used mobile AR applications in various online contexts. Fourth, the Technology Acceptance Model (TAM) and the Stimulus-Organism-Response (S-O-R) framework are the two most widely used theoretical lenses used in the literature. After that, the major application areas of AR in marketing are retail, tourism, and advertising. To identify the focal themes discussed in the three application areas, this research summarizes the studies by the outcome variables. Specifically, the outcome variables have five categories: technology-related, product-related, brand-related, tourist destination-related, and advertisement-related. Finally, this research proposes the agenda for future academic efforts in AR marketing.

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Section: Augmented Reality and Augmented Reality Marketingmentioning

confidence: 99%

Section: Thematic Analysismentioning

confidence: 99%

Augmented Reality Marketing: A Systematic Literature Review and an Agenda for Future Inquiry

Wang

2022

Front. Psychol.

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“…Subjective norms can be measured through the influence of friends and family, organizations (Ankrah Twumasi et al, 2020), social relationships/networks (Krige, 2019;Saunders, 2021;Soudijn & Zhang, 2013), lifestyle and subjective morals (Baño et al, 2020). Several previous studies also explained that subjective norms play a role in shaping intentions (Bananuka et al, 2020;Irawan et al, 2020;Prayidyaningrum & Djamaludin, 2016;Santos & Liguori, 2020;Widjaja et al, 2020;Zhuang et al, 2021). According to some of these studies, subjective norms have a significant and advantageous influence on intentions.…”

Section: Subjective Norm Influences the Intentions To Take A Loan Fro...mentioning

confidence: 99%

Is Loan Shark an Alternative? The Intentions to Take a Loan from Loan Sharks in Indonesia

Kamal¹,

Muslem²,

Mulyadi³

et al. 2022

Shirkah

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Research rarely reaches the discussion of loan sharks. This study describes how intentions are influenced by service, word-of-mouth, and subjective norms, with knowledge of usury acting as a moderating variable. This quantitative study involved 150 respondents. The data collected was analyzed by using structural Equation Modeling (SEM) with SmartPLS 3 Software. According to this study, service significantly affected intention to take a loan from loan sharks but had no influence on word-of-mouth. Though it has no influence on intention, the subjective norm has a significant influence on word-of-mouth. The service on the intention is mediated by word of mouth, which has an influence on the intention. However, word-of-mouth does not act as a mediating variable between subjective norms and intentions. The intention to use the services of loan sharks is significantly moderated by knowledge about usury, which also significantly moderates word-of-mouth and subjective norms. It did not, however, moderate the influence of service on intentions. As a result, it is recommended that the government create Islamic financial institutions not only for the middle class and upper class but also for the lower economic class, which is vulnerable to loan sharks.

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“…It makes a contribution to the research field of technology acceptance by combining two models: I the extended technology acceptance model and (ii) the model of the qualities of system acceptability. While Zhuang et al (2021) suggested investigating characteristics that stimulate the use of social media platforms in a B-to-B environment, Lacka and Chong (2016) suggested assessing Nielsen (1994a) usability features in a new location. Both of these suggestions were made in response to a previous study that suggested investigating characteristics that stimulate the use of social media platforms in a B-to-C environment.…”

Section: Discussion Of Resultsmentioning

confidence: 99%

An assessment of influential factors developing the intention to use social media sites: A technology acceptance model based approach

et al. 2022

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The aim of this study is to elaborate the different factors which attract users to use social media sites. These main factors are subjective norms, image, efficiency and satisfaction along with the mediating role of perceived usefulness. Survey method was used to collect data from B2B fashion brands in Pakistan. Convenient sampling technique was used to collect data from targeted respondents. Collected data was analyzed using Smart-PLS 3.3 version. Results express that subjective norms, image, efficiency and satisfaction have positive and significant impact on perceived usefulness and intention to use social media sites in B2B context within Pakistani fashion brands. Results further reveal that perceived usefulness partially mediates the relationship between subjective norms, image, efficiency, satisfaction and intention to use social media sites. This study will enhance the available literature in the area of technology acceptance model (TAM) and will provide useful insights to B2B managers to use efficiently use social media sites for the promotion of their brands. This study is limited to fashion brands, future researchers can expand this model to other area of business.

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Subjective norms, attitudes, and intentions of AR technology use in tourism experience: the moderating effect of millennials

Cited by 49 publications

References 31 publications

Augmented Reality Marketing: A Systematic Literature Review and an Agenda for Future Inquiry

Augmented Reality Marketing: A Systematic Literature Review and an Agenda for Future Inquiry

Is Loan Shark an Alternative? The Intentions to Take a Loan from Loan Sharks in Indonesia

An assessment of influential factors developing the intention to use social media sites: A technology acceptance model based approach

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