Abstract:This article aims to problematize the marketing network that markets the stem cells present in the umbilical cord through the analysis of statements made by relatives about their relationship with the umbilical cord, collected on homepages of Brazilian private banks. Based on the Foucaultian archegenealogical studies, we argue that one of the facets of contemporary biopolitics is centered on the regulation and normalization of bodies and health, as well as the accumulation of biological capital through the aut… Show more
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