We explored the impact of task context on subliminal neural priming using functional magnetic resonance imaging. The repetition of words during semantic categorization produced activation reduction in the left middle temporal gyrus previously associated with semantic-level representation and dorsal premotor cortex. By contrast, reading aloud produced repetition enhancement in the left inferior parietal lobe associated with print-to-sound conversion and ventral premotor cortex. Analyses of effective connectivity revealed that the task set for reading generated reciprocal excitatory connections between the left inferior parietal and superior temporal regions, reflecting the audiovisual integration required for vocalization, whereas categorization did not produce such backward projection to posterior regions. Thus, masked repetition priming involves two distinct components in the taskspecific neural streams, one in the parietotemporal cortex for task-specific word processing and the other in the premotor cortex for behavioral response preparation. The top-down influence of task sets further changes the directions of the unconscious priming in the entire cerebral circuitry for reading.effective connectivity Í masked priming Í reading Í repetition suppression and enhancement Í task set U nconscious exposure to written words facilitates the subsequent conscious processing of the same stimuli, a behavioral phenomenon known as subliminal priming (1). At the neural level, such response facilitation is mediated in part by the visual word recognition system in the left occipitotemporal cortex. By the use of functional magnetic resonance imaging (fMRI), the hierarchical architecture of this region has been demonstrated as a serial, posterior-to-anterior processing stream for increasingly abstract representations (2-4). For instance, a shape-invariant neural code for letter strings has been found at the left middle fusiform gyrus (FG) showing response attenuation to the repeated presentation of words and word roots, whereas a more anterolateral sector of the posterior temporal cortex exhibits sensitivity to semantic-level representations (5). For nonalphabetic languages, the repetition of logographic Kanji elicits a similar neural adaptation at the left middle temporal gyrus (MTG) associated with semantic knowledge (6).Importantly, most previous work measured the unconscious neural priming under a single word-recognition task tapping lexicosemantic representation (5-7). Thus, it remains open whether, and to what extent, the adoption of a voluntary task set modulates subliminal priming in the cerebral reading network. In fact, such an influence of intentional behavior on nonconscious cognitive processing has been proposed by neurocognitive models of consciousness (8, 9). Our transcranial magnetic stimulation study has further demonstrated a differential effect of task on subliminal priming (10). However, no previous work has examined the entire extent of the cerebral structures involved in unconscious word processing as a fu...