Subliminal Visual Information to Enhance Driver Awareness and Induce Behavior Change

Riener, Andreas; Thaller, Hannes

doi:10.1145/2667317.2667328

Cited by 9 publications

(5 citation statements)

References 15 publications

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“…The purchasing process begins with the "recognition of the need/problem", that is, the perception of a difference between a current state and a desired state which results in a feeling of lack, of a kind and of varying intensity (Riener & Thaller, 2014). The "recognition of the need" stimulates the individual and directs his activities towards the satisfaction of this need.…”

Section: Consumers' Purchasing Intentionmentioning

confidence: 99%

“…the certainty associated with a belief (internal information) determines the consumer's tendency to use this information during his decision-making process. Certainty seems to play an important role in the search for information and in the entire decision-making process (Riener & Thaller, 2014).…”

Section: Consumers' Purchasing Intentionmentioning

confidence: 99%

“…The subliminal message can be a message embedded in a song, inaudible to the conscious mind but understandable to the subconscious. They are also images that are diffused so briefly (lasting, say, a tenth of a second) that they pass unnoticed to consciousness while being perceived unconsciously (Riener & Thaller, 2014). Consumers may not consciously perceive the message but receive it unconsciously.…”

Section: Perception Of Subliminal Messagesmentioning

confidence: 99%

See 2 more Smart Citations

Subliminal Messages in Marketing and Consumers’ Purchasing Intention—A Case Study of Online Shopping from Lebanese Perspective

Maaliky¹,

Choughari²

2020

REM

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Understanding the major elements affecting consumers purchasing intention is important because it is directly related with the actual purchase. To attract more customers and boost their sales, online marketers use subliminal messages in advertising. The subliminal message is not perceived directly by the consumers’ consciousness, but still remains in their mind in a subtle way. Hidden messages within advertising is a manipulating force to buy the product, or to increase the purchasing intention. The objective of this article is to explore and describe the influence of the perception, awareness, and knowledge of subliminal messages and subliminal persuasion on consumers’ purchasing intention. The data collection used a cross-sectional descriptive approach. This study is descriptive following a causal model. The sample belongs to the population of Lebanese consumers. An online questionnaire was used during this study. A total of 510 Lebanese consumers had completed the questionnaire online. The influence of perception of subliminal messages, awareness of subliminal messages, knowledge of subliminal message and subliminal persuasion are positive which validate a positive relation among these variables. As for the future avenues of research, it would be interesting to assess the effectiveness of some consumer anticipation and the protection against manipulation with regard to subliminal messages.

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Section: Consumers' Purchasing Intentionmentioning

confidence: 99%

Section: Consumers' Purchasing Intentionmentioning

confidence: 99%

Section: Perception Of Subliminal Messagesmentioning

confidence: 99%

See 1 more Smart Citation

Subliminal Messages in Marketing and Consumers’ Purchasing Intention—A Case Study of Online Shopping from Lebanese Perspective

Maaliky¹,

Choughari²

2020

REM

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“…They suggest that the technique is particularly applicable to context-aware technology trying to determine the correct just-in-time point to interrupt a user, since incorrect subliminal notifications appear to be benign. This attention-avoidance strategy has also been applied in the driving domain to avoid distracting users during a potentially hazardous activity [52]. Both studies found little evidence for the effectiveness of subliminal notification strategies.…”

Section: Avoiding Distractionmentioning

confidence: 99%

Subliminal semantic number processing on smartphones

Pinder

Vermeulen

Cowan

2018

Proceedings of the 20th International Conference on Human-Computer Interaction With Mobile Devices and Services

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One potential method of improving the efficiency of human-computer interaction is to display information subliminally. Such information cannot be recalled consciously, but has some impact on the perceiver. However, it is not yet clear whether people can extract meaning from subliminal presentation of information in mobile contexts. We therefore explored subliminal semantic priming on smartphones. This builds on mixed evidence for subliminal priming across HCI in general, and mixed evidence for the effect of subliminal affective priming on smartphones. Our semi-controlled experiment (n=103) investigated subliminal processing of numerical information on smartphones. We found evidence that concealed transfer of information is possible to a very limited extent, but little evidence of a semantic effect. Overall, the impact is effectively negligible for practical applications. We discuss the implications of our results for real-world deployments and outline future research themes as HCI moves beyond mobile.

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“…This enables experimenters to visualize data from a previous driving experiment and calculate driving deviation. OpenDS has been commonly used to measure drivers' reaction-times and behaviour (e.g., attention, workload) [30,38,61]. It has been used as an effective tool to measure the usability of different multi-modal interfaces [37,47], and to evaluate collaborative driving [7,46].…”

Section: Overview Of Opendsmentioning

confidence: 99%

An Eye-Tracking Evaluation of Driver Distraction and Road Signs

Hurtado¹

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Driving is a complex task that requires auditory, visual, and tactile attention. It is difficult enough for drivers to handle the increasing number of distractions when they are in a familiar environment, but what happens when drivers are placed in a new environment? If we understood this issue, we could design tools to reduce driving hazards and minimize distractions.We address this gap by exploring drivers' behaviour when they encounter road signs from different countries. We conducted two eye-tracking studies with 50 participants. Participants' spent increased time looking at unfamiliar road signs. Misinterpretation occurred due to the influence of previous experience and many drivers drove at reduced speeds throughout to compensate for the anticipated cognitive load. We suggest developing context-aware in-vehicle systems that use web mapping services to present drivers with road signage information. Based on our results, we also provide four recommendations to improve driver safety.ii

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Subliminal Visual Information to Enhance Driver Awareness and Induce Behavior Change

Cited by 9 publications

References 15 publications

Subliminal Messages in Marketing and Consumers’ Purchasing Intention—A Case Study of Online Shopping from Lebanese Perspective

Subliminal Messages in Marketing and Consumers’ Purchasing Intention—A Case Study of Online Shopping from Lebanese Perspective

Subliminal semantic number processing on smartphones

An Eye-Tracking Evaluation of Driver Distraction and Road Signs

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