“…Finally, other studies focus on subnational regions and provinces (Bailey et al, 2019), such as within Italy (Berman, Marino, & Mudambi, 2019) or China (Cui, Fan, Li, & Choi, 2019). Of course, several studies continued to focus on the national unit of analysis in the data collection and segmentation, but we felt this subnational focus was noteworthy and reflective of a growing trend (Peng & Beamish, 2019;Zheng Zhou, Poppo, & Yang, 2008) toward more granular geographical considerations in strategy research.…”