The creation of a massive amount of data has allowed for a cutting-edge change in farmed item displaying approaches. According to a research of agricultural item advertising channels, the traditional single rural item showcasing channel has stifled the expansion of the horticultural item market in favour of enterprise crisis management, and there are still intermediary connections in the many promoting channels. The process of showcasing indicates a number of steps taken to get a product from its place of manufacture to its intended usage. It entails all of the processes that result in the utility of time, place, structure, and ownership. develop horticultural goods that encourage the use of enterprise crisis management. This research looked at economic surplus, fractional planning, the economic surplus model, and production function analysis. The amount of the paddy study that was predicted occurred in payment, showing a high rate of earnings for the exploration endeavour. additional funding should be set aside for study into these yields in order to boost ranch pay and asset utilisation, and farmers can be encouraged to use additional assortments. Significant factual measures like rates, frequencies, midpoints, and proper tests were utilized for significant examination and translation of the outcomes. The economic surplus because of VCF-0517 paddy assortment worked out to be Rs.5248 crores for the period from 2006 to 2020. In this all-out economic surplus, the maker surplus framed 56.05 percent and staying 43.95 percent was buyer's surplus.