2015
DOI: 10.4218/etrij.15.2314.0068
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Subspace Projection–Based Clustering and Temporal ACRs Mining on MapReduce for Direct Marketing Service

Abstract: A reliable analysis of consumer preference from a large amount of purchase data acquired in real time and an accurate customer characterization technique are essential for successful direct marketing campaigns. In this study, an optimal segmentation of post office customers in Korea is performed using a subspace projection–based clustering method to generate an accurate customer characterization from a high‐dimensional census dataset. Moreover, a traditional temporal mining method is extended to an algorithm u… Show more

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Cited by 4 publications
(2 citation statements)
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References 17 publications
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“…We also used Precision, Recall, F-measure and Accuracy to evaluate the classifiers' performance for analyzing our training sets with imbalanced class distribution. Formal definitions of these measures are given in the equations below [15,26,27]:…”
Section: Classification Based On Multiple Association Rules (Cmar)mentioning
confidence: 99%
“…We also used Precision, Recall, F-measure and Accuracy to evaluate the classifiers' performance for analyzing our training sets with imbalanced class distribution. Formal definitions of these measures are given in the equations below [15,26,27]:…”
Section: Classification Based On Multiple Association Rules (Cmar)mentioning
confidence: 99%
“…MapReduce processes the data by utilizing map and reduce functions being commonly used in functional programming. Currently, Hadoop [3], one of the most popular MapReduce frameworks, is widely utilized in the various field of real world application [4]- [7].…”
Section: Introductionmentioning
confidence: 99%