An acidity scale for excited state protonation kinetics in 20% ethanol:80% aqueous sulfuric has been developed using 1-cyano-naphthalene as a fluorescent indicator. The utility of this new scale is demonstrated using the proton quenching of fluorescence of a variety of chromophores. These include 1- and 2-cyanonaphthalenes, 1- and 2-methoxynaphthalenes, benzyl alcohols, toluenes, and 2-vinylnaphthalene. Keywords: acidity scale, fluorescence quenching, excited state basicity.