“…The elasticity parameters are reported in table 1. We use the homogeneity restriction to compute cross-price elasticities b Based on reported elasticity values for France, the largest market in the EU, from (Xie & Myrland, 2011) c Based on reported elasticities from (C. Davis, Lin, & Yen, 2007;Jones, Wozniak, & Walters, 2013) d Based on reported elasticities from (Sakai, Yagi, Ariji, Takahara, & Kurokura, 2009) e Based on reported elasticities from (Chidmi, Hanson, & Nguyen, 2012;Davis, Lin, & Yen, 2007;Fousekis & Revell, 2004;Hong & Duc, 2009;Jones, Wozniak, & Walters, 2013;Muhammad & Jones, 2011;Sakai, Yagi, Ariji, Takahara, & Kurokura, 2009;Tiffin & Arnoult, 2010;Xie, Kinnucan, & Myrland, 2009;Xie & Myrland, 2011) f Based on reported elasticities from . For EU we use the estimate for France, which has the highest salmon consumption in in the EU (Asche and Bjørndal, 2011).…”