Suburbia, marketing and stakeholders: developing Ilford, Essex, 1880–1914

Heller, Michaël

doi:10.1017/s0963926813000400

Cited by 7 publications

References 19 publications

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Suburbanization

Watt

2017

International Encyclopedia of Geography

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Suburbanization refers to the sociospatial process whereby cities expand outwards beyond their original central areas via the formation of suburbs. Suburbs are peripheral areas lying beyond a city's boundaries, but which are interconnected to the city economically and socially, for example, via commuting. Suburbanization typically involves building new homes for either sale or rent, combined with residential mobility whereby people leave the city in order to live in suburban homes and neighborhoods. Various explanations have been offered for suburbanization including transportation development, consumer preferences, uneven capitalist spatial development, class and racial social differentiation, and industrial decentralization. There is increasing scholarly recognition given to the socially diverse nature of the suburbs along class, racial, and ethnic lines. It has also been recently suggested that complex processes of post‐suburbanization are occurring, as seen, for example, in the development of edge cities in the United States.

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Suburbanization

Watt

2017

International Encyclopedia of Geography

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Local Politics and the Limits of Baldwinite Conservatism, 1918–1931

Thomas¹

2020

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“Delectable North Wales” and Stakeholders: The London & North Western Railway’s Marketing of North Wales, c.1904–1914

Turner¹

2018

Enterp. Soc.

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This article discusses the London & North Western Railway’s (LNWR) marketing activities before 1914. It extends our understanding of British railway marketing by examining how the company forged links with stakeholders in North Wales, particularly the resort authorities, in support of its development of the tourist trade there. While the company remained the dominant force in promoting the region, cooperative working facilitated the sharing of market intelligence, exchange of best practice, coordination of advertising efforts, coordination of services, and the harmonizing of a promotional message that appealed to middle-class discretionary travelers that North Wales was a place for health and pleasure. The article also shows how the LNWR deployed a system of integrated marketing communications, providing one of the earliest known examples within British business of such practice. The sum result was positive impacts on the development of the North Welsh tourist trade in the years before the World War I.

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Suburbia, marketing and stakeholders: developing Ilford, Essex, 1880–1914

Cited by 7 publications

References 19 publications

Suburbanization

Suburbanization

Local Politics and the Limits of Baldwinite Conservatism, 1918–1931

“Delectable North Wales” and Stakeholders: The London & North Western Railway’s Marketing of North Wales, c.1904–1914

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