Subversion and PersistenceAnalysis of Balenciaga's Innovation Strategy

Abstract

Balenciaga is a world-renowned luxury brand, and its unique design style and profound historical background make its position in fashion unshakable. However, like all innovators, Balenciagas design style is not always understood and accepted by people. This paper will discuss how Balenciaga maintains its influence in the world fashion through subversive innovation and continuous innovation, and analyze peoples different reactions to its innovative design. The author will deeply analyze and understand the history, design philosophy and specific works of Balenciaga. At the same time, we will combine personal observation and experience to evaluate its innovative way and influence. Balenciagas innovation is mainly manifested in subversive innovation and continuous innovation. It redefines fashion by breaking the tradition, while maintaining its unique brand identity and design concept. Although some of Balenciagas designs may be regarded as ugly in the eyes of the public, it is the embodiment of its innovative spirit and the source of its lasting influence in the fashion world.