2017
DOI: 10.54055/ejtr.v17i.298
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Success factors for small rural tourism units: an exploratory study in the Portuguese region of Serra da Estrela

Abstract: Over the past few decades, tourism has come to be considered a way of promoting economic and social development in peripheral, rural areas where traditional agriculture has declined. This is the case of the Portuguese region of Serra da Estrela, where rural tourism has been seen as a strategy for regional development. However, it is important to understand the extent to which tourism activities are able to meet the expectations of tourists and entrepreneurs, in order to represent a realistic development strate… Show more

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Cited by 12 publications
(19 citation statements)
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“…The priorities of service quality and homestay geist and community co-prosperity strongly imply customer orientation in the operation of homestay businesses, and they are viewed as competitive advantages in the market, particularly in rural tourism [75]. Tourist satisfaction is ensured when all operations are customer-oriented [76]. The better the profitability, the higher the sustain-ability practiced by the company [77].…”
Section: Discussionmentioning
confidence: 99%
“…The priorities of service quality and homestay geist and community co-prosperity strongly imply customer orientation in the operation of homestay businesses, and they are viewed as competitive advantages in the market, particularly in rural tourism [75]. Tourist satisfaction is ensured when all operations are customer-oriented [76]. The better the profitability, the higher the sustain-ability practiced by the company [77].…”
Section: Discussionmentioning
confidence: 99%
“…Indonesia has a wonderful rural nature and an abundant culture in which each region has its own uniqueness so that Indonesian tourism becomes one of the industries in which development is encouraged. According to Teodoro et al [4], rural tourism is recognized as a strategic approach to regional development [5]. Tourism is an engagement that directly involves and impacts the local community, as underscored by Ibanescu's research conducted in rural areas of Romania, revealing tourism's potential to contribute to sustainable growth in these regions [6].…”
Section: Introductionmentioning
confidence: 99%
“…Based on Teodoro et al, (2017), rural tourism is seen as a strategy for regional development. It is an activity that directly connects and involves community so that people involved in it can feel the impacts.…”
Section: Introductionmentioning
confidence: 99%