Success Factors Influencing Consumers’ Willingness to Purchase Brand Advertised Through Mobile Phone in Indonesia

Wang, Gunawan

doi:10.30534/ijatcse/2019/108852019

Cited by 5 publications

(5 citation statements)

References 12 publications

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“…P2P lending application services can be trusted enough, so that they feel a particular service is worth trying or adopting. The positive attitude of consumers towards the use of P2P lending applications that are relatively new is influenced by the nature of consumers who want to try new things affected by social media, since the use of it as a forum for mobile advertising is proven to be able to attract Indonesian people to use the products [92]. Someone who has a high enough user innovativeness tends to have a positive perception of the adoption of a new technology [6].…”

Section: Discussionmentioning

confidence: 99%

Analyzing the Use of P2P Lending Mobile Applications in Greater Jakarta

Adistyasari¹

2020

IJATCSE

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Section: Discussionmentioning

confidence: 99%

Analyzing the Use of P2P Lending Mobile Applications in Greater Jakarta

Adistyasari¹

2020

IJATCSE

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“…Literature [19] emphasizes the establishment of longterm stable relationship between enterprises and customers, enhances customer loyalty and satisfaction, and changes from passive purchase of customers to participation in product development and production. Literature [20] holds that data mining is a process of discovering meaningful new relationships, patterns and trends in a large amount of data by using pattern recognition technology, statistics, and mathematical technology. It is considered that data mining is an important process to determine effective, new, possibly useful, and finally understandable patterns in data.…”

Section: Related Workmentioning

confidence: 99%

Analysis of Influencing Factors and Enterprise Strategy of Online Consumer Behavior Decision Based on Association Rules and Mobile Computing

Xiao

Piao

2022

Wireless Communications and Mobile Computing

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Consumers are constantly generating a large amount of data, thanks to the arrival of the big data era and the advancement of mobile edge computing capabilities. Massive behavioral data points to the need to mine and analyze potentially valuable information. The commonality and individuality of customer groups’ consumption behaviors must be researched before marketing decisions and strategies can be implemented. Because of the unique advantages of mobile edge computing technology, the Internet’s application has become more and more widespread, and businesses are increasingly paying attention to network marketing. With the system’s long-term use, decision-makers began to wonder if useful information could be extracted from vast amounts of historical data to help them summarize or even predict changes in customer demand and purchasing behavior. This assumption is possible thanks to the rise and development of data mining technology. Association rules are increasingly being applied to customer behavior analysis as the most active branch of data mining in the last ten years. The majority of association rule research currently focuses on one-dimensional data association analysis of a user’s package using classical algorithms. The use of association rules mining on multidimensional data with multiple attributes in the telecom service industry is limited due to the complexity of the data structure and algorithm.

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“…First variable is the customer's attitude for mobile advertising which show significant positive effects on buying using mobile advertising. Second variable is social factor which have a good response on mobile advertising and a have high social effect on mobile advertising [34]. It was demonstrated to measure the user's productivity through mapping the design implication of process related to cognition for the user interface of application.…”

Section: Literature Reviewmentioning

confidence: 99%

Impact of Technological Innovation on Product and Distribution Strategies in Mobile Phone Industry

2021

IJATCSE

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Technological innovation is considered to be an important driver of productivity growth. It also influences the marketing in numerous ways. To promote and sales of the products, there are many ways in which technological innovation influences creating innovative products on reasonable prices with advanced virtual platforms. The mobile phone industry undoubtedly has evolved over time with an enormous speed in all the manufacturing industries based on technology. The study has been done with the objective to discover the impact of technological innovation on product and distribution strategies in mobile phone industry. The research has been done using empirical research design. The study found that there is positive and significant impact of level of technological innovation used in mobile phone industry on product and distribution strategies.

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Success Factors Influencing Consumers’ Willingness to Purchase Brand Advertised Through Mobile Phone in Indonesia

Cited by 5 publications

References 12 publications

Analyzing the Use of P2P Lending Mobile Applications in Greater Jakarta

Analyzing the Use of P2P Lending Mobile Applications in Greater Jakarta

Analysis of Influencing Factors and Enterprise Strategy of Online Consumer Behavior Decision Based on Association Rules and Mobile Computing

Impact of Technological Innovation on Product and Distribution Strategies in Mobile Phone Industry

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