Success Factors of Digital Platform Design

Abstract

Digital platforms disrupt today’s industries with novel offers and business models. Despite their revolutionizing impact, over 80% of platforms fail. To better understand what differentiates failing from successful platforms, we identified 30 platform success factors. These range from corporate value integration, where the platform strategy gets defined and the platform’s value definition, to the platform architecture covering all essential IT considerations and best practices making, e.g., innovation and personalization possible. To make these success factors usable in practice, we integrated all 30 success factors into the wellestablished Business Model Canvas (BMC) widely adopted for business model design. This method was chosen to test the applicability and usefulness of the platform success factors in a widely used vehicle and thus ease our workshop study. The success factors are promising, as demonstrated in our workshop study.

How to Successfully Orchestrate Content for Digital Agriecosystems

“…[21], causalities behind failures of digital agriecosystems were investigated. In this regard, for step I.1 (data collection), learnings from the build-up and shutdown of NEVONEX, as well as publicly available information on failure causes of digital agriecosystems from [16,[22][23][24][25], were leveraged as input for this RCA. Next, a causal factor chart was created to organize and visualize events, conditions, and occurrences that led to failures of digital agriecosystems (step I.2).…”

“…Furthermore, ref. [23] identified thirty success factors for digital platforms and clustered them into three domains: corporate value integration, platform value, and platform architecture. In contrast, Cusumano et al focused on failure causes and showed that many digital platforms fail during their first years following market launch due to mispricing, lack of trust, poor competitor analysis, and/or late market entry [24].…”