Success in Business-A Brand Equity Perspective

Abstract

Problem statement:The study has been mainly attempted to find out the impact of the brand equity in overall success of the firm. The research has primarily been created to present a study on the significance of brand equity and its relevance in affecting the financial performance of the organization. Approach: The study has been conducted on the basis of secondary resources. The researches of different authors and theorists on the subject of brand equity and its relevance in affecting the financial performance of the organization have been consulted and analysed to present a research study through this report. Results: The study studies the various research activity carried out on brand equity and its link with the financial performance of the organization. It has been accepted that branding has significant contribution to increase the profitability and the shareholders value which directly leads to the success of the business. Conclusion: The study has provided with a detailed understanding of brand equity. It also represents an original piece of work based on the studies and researches conducted by different researchers made earlier and the information gathered have been analysed to reach to a conclusion as well as open opportunities for further studies and researches.

Intangible assets and business results of large companies

“…Hypothesis 2 establishes a direct and positive relationship between brand equity and market value. The results have confirmed this relationship in both periods under study, which confirms what was previously concluded by authors such as Lo (2012) or Romero and Yagüe (2016) who also observed this relationship. In addition, in the case of this work, it should be noted that this relationship was verified for a type of companies with particular characteristics, such as multinational companies, without focusing on a specific sector.…”

“…According to Lo (2012), it is accepted that brand equity has a significant contribution to increasing profitability and value for investors, which is directly related to the success of the organization.…”

Supporting management decisions for M&A transactions based on the strategic allocation of intangible assets

“…According to Lo (2012), it is widely accepted that brands significantly contribute to increasing profitability and shareholder value, which directly leads to business success. According to Madden et al (2006), firms that have developed strong brands create value for their shareholders by yielding returns that are greater in magnitude than a relevant market benchmark.…”

Explore Significant Factors to Affect Customer Involvement

“…Lo (2012) claimed brand may strengthen intangible assets and create overall success for companies. Loosley et al (2004) even claimed the brand itself possesses the concept of the copyright for legal perspective.…”