“…Despite their well-established importance, there is still no universally accepted definition for SMEs with significant variations in different countries (Smallbone et al, 2010;Unger et al, 2011), no single agreed-upon definition of success (Beaver, 2002;Rogoff, Lee, & Suh, 2004), no universally accepted model to incorporate all aspects of small business success (Chawla, Khanna, & Chen, 2010;Lampadarios, Kyriakidou, & Smith, in press) and with knowledge being more fragmented than cumulative (Dobbs & Hamilton, 2007). Most importantly, SMEs tend to exhibit high failure rates and poor performance levels (Arasti, Zandi, & Talebi, 2012;Franco & Haase, 2010;Gray, Saunders, & Goregaokar, 2012;Ropega, 2011) with their success and/or survival receiving an ever-increasing attention from academia and practitioners alike. Business literature features a wide range of success factors through a number of conceptual frameworks that attempt to capture aspects of SMEs success.…”