Success Model of the Company’s Digital Transformation Project in Uncertain Times

Abstract

This study proposes a model of success of the digital transformation of the company. The results showed that at the exploration stage, human capital and relational capital make it possible to identify the challenges of the digitalization of the company. At the technological evaluation stage, the human and structural capitals are two effective levers for successful digitalization. Then, at the stage of transition, the human, structural and relational capital has an undeniable contribution. Finally, at the digitization stage, it is the integration of the four capitals that generates the success of digitalization. However, it is transformational leadership that constitutes the guitar architecture of the company's success.